My favorite way to gain brand awareness and sales for my clients in the beauty, fashion, and wellness space is through niche sub- affiliate networks like RewardStyle/LTK, and the newer beauty influencer power tool, ShopMy. These networks not only drive sales, but creates brand awareness that permeates though these niche communities online or to retail. … Continue reading
by Amy Harrin During the pandemic there have been clear cut winners and losers in the affiliate space. The good news is if you are in health+wellness, fitness, home décor, or beauty+grooming, you are making out like a bandit since most hair salons, barbers, nail salons, and gyms have been closed in much of country … Continue reading
by Amy Harrin A vital part of the affiliate marketing space is knowing your vertical, and competition inside out. When launching a new affiliate program one of the first things I do is perform a deep competitive analysis, I will research my key competitors to see if they have affiliate programs, additionally, I will research … Continue reading
by Amy Harrin One of the key strategies that I have been using for the past several years has been to help turn my clients’ fans into Affiliates/Influencers. When you have an affiliate program it is best to have a mix of publisher types: content, shopping, loyalty, rewards, employee perks, top quality coupon sites, and … Continue reading
by Amy Harrin For years the typical affiliate program management strategy has been comprised of recruiting and managing shopping, coupon, loyalty, rewards, employee perks, and content publishers, but in the past couple years the buzz word is “Influencer Marketing”. Well what does this actually mean? Influencer marketing is a form of marketing in which focus … Continue reading
by Amy Harrin I am loving ShareASale’s new “Recruitment Tool”. It launched in January 2017, and for the first time ever allows us as merchants to reach out and e-mail top prospective publishers in ShareASale for free. I have personally been using it for 6 months and it is a winner! ShareASale does not make … Continue reading
by Amy Harrin For 2017 there are so many holidays to cater affiliate promotions to. I love this calendar from Fandom Marketing that comes out every year: If you are in the retail space, particularly marketing products associated with gifting, then Valentine’s Day, Easter, Mother’s Day, Father’s Day, and Graduation supply the first half of … Continue reading
by Amy Harrin HOW TO GET NEW AFFILIATES… FAST Now that you have launched your new program on CJ, the real challenge ahead is getting quality affiliates to find you, sign up, and perform for you. Every new affiliate program that launches appears on the home page of the CJ publisher dashboard for 30-days. As … Continue reading
If you are an e-commerce retailer with an affiliate program it is vital that you provide your affiliates with a Valentine’s promotion at least 2 weeks prior to Feb 14th. Valentine’s is a key sales driver for many products, including the more traditional jewelry, fragrance, lingerie, wine, and food. But guess what… 2016 is changing, … Continue reading
Online marketing thrives on key holidays, and the affiliate channel is no different. Your affiliates are looking for a reason to promote you, and providing them with special deals around key holidays gives your brand the opportunity to get featured on their web sites/blogs to bring in new customers. Mother’s Day 2015 is just around … Continue reading
Affiliate Program Tips for Merchants 